Pepsi Cola Dew, Gatorade, Tropicana and Lipton, accounts >> develop new products of At present, Pepsi Philippines, which PEPSI manufactures Pepsi, Seven-Up, Mountain for 20 per cent of the total carbonated drinks market in the Philippines. It wants to expand its operation and increase its share of the market still further. The Marketing department will be vital in deciding how this can be achieved. a Activity 10.2 Read the case study above. 

a Suggest ways Pepsi Philippines could increase its market share. Which way do you think will be most effective? Explain your answer. 

b Do you think Pepsi Philippines should develop new varieties of drinks to sell in this market? Explain your answer. 

c Identify who could be the new customers of these drinks. 

d Explain what types of advertising and promotion might be effective in attracting these customers.

Answer rating: 100% (QA)

1 The first way to increase market share is to create new market for its exiting drinks like enter i... View the full answer