Question: PepsiCo uses targeting. It targets multiple customer segments simultaneously. Pepsi - Cola product portfolio includes more than 6 0 brands ( e . g .

PepsiCo uses targeting. It targets multiple customer segments simultaneously. Pepsi-Cola product portfolio includes more than 60 brands (e.g., SunChips, Starbucks ready-to-drink products, Cheetos, Mountain Dew, Doritos, Lay's, Tropicana, Naked, LIFE WTR, Pure leaf, Ocean Spray, Lipton, bare, and etc.) with various characters, benefits, and appeals.
mass marketing
niche marketing
micromarketing
differentiated marketing
PepsiCo uses targeting. It targets multiple customer segments simultaneously. Pepsi-Cola product

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