per U. ASSIgen Component Measured By Example A-Z Affect A I don't like my boss. CO Behavioral Intent B I want to transfer to another department De Cognition I believe my boss plays favorites at work. Source: Adapted from M.]. Rosenberg and Cl. Hovland. "Cognitive, Affective, and Behavioral Components of Attitude" in MJ. Rosenberg, C.L. Hovland, WJ. McGuire RP. Abelson, and J.H. Brehm, eds., Attitude Organization and Change (New Haven, Conn.: Yale University Press, 1960) Components of Attitude," in M.J. RC J.H. Brehm, eds., Attitude Organizatic A. Physiological indicators B. Observed behavior is Verbal statements about intentions C. Verbal statements about beliefs Sud Physiological indicators have just been dr follomgrans cryour care to TUULE your cognitive de Change your mind about war and start to believe Adi p 2 @ # $ 2 3 4 % 5 6 W ITT R T T 2 -- 2 A. Physiological indicators B. Verbal statements about intentions M Verbal statements about beliefs c. Sud Physiological indicators have fust been a Verbal statements about intentions folle your cognitive Verbal statements about feelings Ind start to believ V off SAAasa medicine and * IO * # 3 $ 4 % 5 6 w E R T T S D F G bols A. Physiological indicators B. Verbal statements about intentions 5 C. Sud Physiological indicators u have just beer folle Verbal statements about feelings fce your cognitiv s Attitude scales and start to beli Observed behavior you help people an vior I offer to serve as a cook, and change your mind Continue to be a pacifist, but offer to serve in an * al Is 6) a # $ 2 3 3 4 % 5 6