Question: Perceptions are important in a negotiation because if we understand the other party's point of view: We can manipulate the other party and force a

Perceptions are important in a negotiation because if we understand the other party's point of view: We can manipulate the other party and force a distributive strategy It can help us to use contentious tactics to force agreement We can educate the other party in why they are wrong It helps us to understand the interests of the other party

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