Perform a SWOT Analysis Directions: Complete a SWOT Analysis (outline on following page) for your chosen...

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Perform a SWOT Analysis Directions: Complete a SWOT Analysis (outline on following page) for your chosen company. To determine strengths and weaknesses, examine your company's website and other marketing materials. Consider looking at the company's competitors' websites by Googling "competitors of company X." To determine opportunities and threats, you can visit news sources local to your company, Statista, or the U.S. Census Bureau for relevant demographic information. As a business owner, you may also have personal insights into components of SWOT that are relevant to your company. Be sure to list URLs of the sources you included in the text box following the SWOT analysis. You should include at least 3 relevant sources in your analysis. Since a SWOT analysis should be clear and thorough enough for another marketer at your company to learn from, you should use complete sentences and find at least three strengths and weaknesses and two opportunities and threats. Review Section 4, Module 1 if you get stuck. Strengths Example: Human resources - The owner of this company has 10 years of relevant experience in a similar field. Strength 1: Strength 2: • Strength 3: Opportunities Example: Target audience shift-More millennials are starting to purchase these products. • Opportunity 1: • Opportunity 2: Weaknesses Example: Competitive advantage - There are two competing companies in the same area that offer the same product for a lower price. . Weakness 1: • Weakness 2 . Weakness 3: Threats Example: Economic trends - The local economy that supports this company is experiencing a recession. Threat 1: • Threat 2: Perform a SWOT Analysis Directions: Complete a SWOT Analysis (outline on following page) for your chosen company. To determine strengths and weaknesses, examine your company's website and other marketing materials. Consider looking at the company's competitors' websites by Googling "competitors of company X." To determine opportunities and threats, you can visit news sources local to your company, Statista, or the U.S. Census Bureau for relevant demographic information. As a business owner, you may also have personal insights into components of SWOT that are relevant to your company. Be sure to list URLs of the sources you included in the text box following the SWOT analysis. You should include at least 3 relevant sources in your analysis. Since a SWOT analysis should be clear and thorough enough for another marketer at your company to learn from, you should use complete sentences and find at least three strengths and weaknesses and two opportunities and threats. Review Section 4, Module 1 if you get stuck. Strengths Example: Human resources - The owner of this company has 10 years of relevant experience in a similar field. Strength 1: Strength 2: • Strength 3: Opportunities Example: Target audience shift-More millennials are starting to purchase these products. • Opportunity 1: • Opportunity 2: Weaknesses Example: Competitive advantage - There are two competing companies in the same area that offer the same product for a lower price. . Weakness 1: • Weakness 2 . Weakness 3: Threats Example: Economic trends - The local economy that supports this company is experiencing a recession. Threat 1: • Threat 2:

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