Perform an external environmental scan and industry environmental analysis on Amazon from the perspective of a business unit.

How do each of these factors affect Amazon:

1. Economy growing in US by 3.2%

2. Yield curve inverted

3. Economy in EU growing 1.2%

4. 26% sales in the US

5. possible recession

6. opportunity to raise capital

7. opportunity to refi balance sheet

8. two major competitors US based and how they affect amazon