Question: Perform the following field task and answer the questions that follow. Visit your neighborhood Kirana store and look at the product width, product depth, product

  1. Perform the following field task and answer the questions that follow. Visit your neighborhood Kirana store and look at the product width, product depth, product length, and product consistency.
    • How does the above compare for HUL and P&G? Draw a comparison table in excel to explain your observations. Hint: Assume the personal care product category for the same.
    • If a new company wants to enter India having a similar portfolio as HUL, how should they go about the same?
  2. The upcoming questions would need you to study marketing strategies in the Television category of your local market.
    • Take the example of Sony TV and look at the development from Colour TV to LCD TV and LED TV in the product portfolio. Study the price points of each of these models and give reasons for setting those price points from 2015 to 2022.
    • How has the pricing strategy changed over time? Outline the name given to the pricing strategy at each stage.
  3. Study the model of Netflix, Disney Hot star, and Amazon Prime Video (OTT platforms). How is the product (content)along with the pricing different from each other?
    • Prepare a table showing the:
      • (a)Similarity
      • (b) Difference

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