Performance Management Page 4 Question 4 (8 marks) Old Castle Vineyard Inc. (OCV) produces premium wine. OCV's success in the industry is due to its high-quality wine, although all of its customers - wine shops and specialty grocery stores -- are very cost-conscious and negotiate for price cuts on all large orders. Noting that the wine industry is becoming increasingly competitive, OCV is looking to meet the challenge. OCV is currently producing below capacity and would like to gain better economies of scale by increasing production. One initiative is to produce new wine blends, which are the latest trend. OCV hopes these new blends will attract new customers and retain current customers who are also requesting new wine blends. However, OCV's strongest sales in the market are still from its traditional wines. Required: Using the table below, for each area of the balanced Scorecard, give one example of a measure that would be appropriate for OCV to use and explain why that measure would be appropriate. (8 marks) Learning and growth Measure: Explanation for measurement choice: Internal business processes Measure: Explanation for measurement choice: Customer perspective Measure: Explanation for measurement choice: Financial Measure: Explanation for measurement choice