Question: Performance measures for social media are Multiple Choice more specific than those for traditional media because of the ease of tracking online behavior. very predictive

Performance measures for social media are
Multiple Choice
more specific than those for traditional media because of the ease of tracking online behavior.
very predictive when it comes to anticipating what will go viral.
easiest to track using Twitter.
harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers.
more likely to track short-term goals than those for traditional media.
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Performance measures for social media are Multiple Choice more specific than

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