Question: Performance measures for social media are very predictive when it comes to anticipating what will go viral. harder to track than traditional media such

Performance measures for social media are
very predictive when it comes to anticipating what will "go viral."
harder to track than traditional media such as newspapers and magazines because marketing managers can get real figures for the circulation numbers.
more specific than those for traditional media because of the ease of tracking online behavior.
more likely to track short-term goals than those for traditional media.
easiest to track using Twitter.
Performance measures for social media are very predictive when it comes

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