Question: Performance measures for social media marketing programs are divided into two types:Multiple Choicetraditional media costs and social media costs.the number of photos uploaded and the

Performance measures for social media marketing programs are divided into two types:Multiple Choicetraditional media costs and social media costs.the number of photos uploaded and the number of characters typed

(

comments

,

tweets, etc.

) .

those linked to inputs or costs and those tied to the outputs or revenues.the number of views of a YouTube video and the number of likes on Facebook.purchases made online and purchases made in a store as a result of a link from a social media website.

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