Question 6 1 pts [performance Performance measures for social media are divided into two types: purchases made online and purchases made in a store as a result of a link from a social media website. those linked to inputs or costs and those tied to the outputs or revenues. the number of photos uploaded and the number of characters typed (comments, tweets, etc.). traditional media costs and social media costs. the number of "views" of a YouTube video and the number of "likes" on Facebook Question 6 1pts Iperformance Performance measures for social media are divided into two types: purchases made online and purchases made in a store as a result of a link from a social media website. those linked to inputs or costs and those tied to the outputs or revenues. the number of photos uploaded and the number of characters typed (comments, tweets, etc.). traditional media costs and social media costs. the number of "views" of a YouTube video and the number of "likes" on Facebook notify your proctor mediately that they take a screenshot for the incident report Baskin Robbins Baskin Robbins is a renowned chain of cream stores. It LORO. as seen below, is displayed in two different colors. If you look closely, the pink portions of the letters and R form the number 31. This highlights the 311 cream flavors their stores offer. What technique is Baskin Robbins implementing? BR borbins Hide-and-seek advertising Ambiguous stimuli Spot advertising Embedded stimuli Truly subliminal stimuli Question 8 1pts [Frito-Lay] Different Frito Lay brands, including Lays, Doritos, and Cheetos, aired several TV commercials in Peru around Peru's Independence Day. Previously not for sale in Peru, the snacks were promoted as a "must-have on Peruvian families tables during their celebration. This is an example of which approach to extending the product life cycle? Market development Product repositioning Market penetration Product modification Line extension Question 9 (Sheryl's] Sheryl's Hair Products characterizes the customers based on their profitability. One of these groups is not really that profitable, because the customers are constantly returning products but still require a lot of services. Shery's Hair is attempting to move these customers into a different category in order to gain some profit. What customer roups this on the customer pyramid? Copper Lead o Carbon Brass Iron O @ @ OA TEORI Question 10 1 pts Joan] Joan is a copywriter at a large advertising form. Her primary responsibilities are to communicate the dients brand messages effectively in advertisements. Which process in Communications Theory is Joan executing? Persuading Ideating O Formulating Encoding Decoding Question 11 [Alexa) Alexa owns a seafood restaurant. She has fish tanks around where customers can catch their own dinner. Ale also has a machine that emits a pleasing beach aroma. Alone with the aroma, she also has speakers that play the sounds of waves crashing and seagulls squawking. Alexa is providing her customers with which level of market offering?! A product An experience A commodity A service A good Question 12 1pts (Apple) Apple gave a private showing of the iPhone 23 to industry executives and news reporters. They promoted functions of the new iPhone model. exhibiting holographic displays and a chip that could be inserted into your brain and read your mind. This activity is an example of which component of the promotional mix? Sales Promotion O Public Relations Direct Marketing Personal Selling Advertising 130 7.TO @40 O Question 13 1 pts Moptastic) A new self-cleaning, mop, the Moptastic. is on the market and the manufacturer decided to create a TV ad to boost sales. The ad focuses on the brand name constant reminds customers of the phone number and website where they can buy the product, and offers incentives to "buy now! What type of ad is Moptastic using? Informational Hard sell Reinforcement Soft sell Reminder Question 15 1pts Barb, Barb works at a medical sales comparwandis bene evaluated to see if she is meeting quota for the quarter. She made 170 calls that resulted in 45 sales. Additionally.Bart! made $20,000 in sales, which exceeded her sales goal of $18,000 for this quarter. What is Barb's meeting quotes ratio 3.78 1.11 OOO 0.26 .90 43 Question 16 1 pts Corona] Dua Lipa likes Corona beer. 11, at the end of a long week. she goes out for Friday beers, she often drinks a Corona though she also drinks Stella Artois, Heineken, and Blue Moon She likes Corona's clear bottle and the beach imagery it uses in its ads. She even loves the "ritual" of sticking a lime wedge into the bottle and doesn't mind that there is a virus that shares the Corona name. Which component of brand equity is being emphasized in this scenario? Awareness Associations Communication Loyalty Perceived Quality