Question: Perhaps not coincidentally, this elevated, easy - on - the - knees sole - shape is widely associated with California - based Hoka, one of

"Perhaps not coincidentally, this elevated, easy-on-the-knees sole-shape is widely associated with California-based Hoka, one of Ons main competitors in the specialized running market."
According to the quote from the article above, the design of On's shoes is likely the source of their competitive advantage relative to Hoka.
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