Question: Peripheral cues are often used as an attention - getting tool in advertising. Smart advertisers realize they are best used when Group of answer choices
Peripheral cues are often used as an attentiongetting tool in advertising. Smart advertisers realize they are best used when
Group of answer choices
brand loyalty needs to be challenged.
people are involved in extensive decision making.
differences between brands are small.
the advertising budget is too small to support other approaches.
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