PERSONAL

BRAND

STATEMENT $""$GRITTY$""$

STEP $1$: DESCRIBE YOURSELF

Think of the effect you have on your friends, family members, colleagues, and coworkers. How would they describe you in just a few words? How do people benefit from

being around you? This includes all aspects of your life, so do not limit yourself to the

professional aspects only; consider the social aspect, too.

$1.$ List three to six words or short phrases that define you.

$2.$ List three to six words that others would use to describe you.

PAGE $2$

STEP $2$: TEST YOUR BRAND

$1.$ Briefly explain how the words or phrases used by others compare

to the words or phrases you would use for yourself.

$2.$ Using both lists from Step $1,$ choose three to four words that you

feel best represent you.

STEP $3$: CLARIFY YOUR TARGET

$1.$ Consider your career field or industry and list three to four

characteristics that would be valued by a potential employer.

Remember to be honest and use industry$-$specific words or

phrases.

PAGE $3$

STEP $4$: DETERMINE YOUR MAIN JOB FUNCTION

$1.$ Write down what you do $($or will do$)$ that will set you apart from

other candidates. It might be something related directly to your

career: for example, programming, accounting, or office

administration. It could be more generic if you are not sure how to

pinpoint it$.$ Are you an organizer, a communicator, a teacher, or a

manager?

STEP $5$: FINALIZE YOUR PERSONAL BRAND

$1.$ Look at the lists you have created and combine them into a short

sentence or phrase. It should be simple, effective, and

inspirational.