Personal Brand - This is a statement that summarizes the unique benefits you offer to an employer; the foundation for 30-Second Commercials and other marketing tools. This power-packed statement describes YOU: it's a tagline or slogan for marketing yourself. You can use it in conversations and interviews, and you can use this finely crafted statement in vour resumes, job applications, and as part of your online presence.A strong Personal Brand Statement showcases your strong points and differentiates you from other job applicants. It will be a central theme of your "marketing campaign" to find and get the best fit jobs in vour career field. Here is one way to create your Personal Brand Statement: Step 1: Start with a word or two that describes vou. Think of things that people say about vou or that come naturally to vou caring person, organizer, actor, designer, or salesperson For example, you might be a thinker, doer, innovator, educator, Step 2: Next, jot down phrases that describe how you do things or what you are known for. For example, you might be known for delivering results despite challenges, balancing multiple priorities, knowing the right flavor combination, having an eye for color, helping the team work together in harmony. Step 3: List a few of your personal traits. Think about traits that set you apart from others in the way you do things or the way you approach other people. Examples include doing things with speed, thoroughness, kindness, gentleness, or logic. The personal qualities in Career Action Worksheet 2-3 can help you make this list.tep 4: describes you, Weave the words in Steps 1, 2, and 3 together to create a few lines that describe you. Try out lots of combinations. Change the words and phrases until you feel that the statement Personal Brand Submission: Please submit a Word document and answer the following questions drawn from the Career Action Worksheets 2-1, 2-2, 2-3 and 2-4 2. 3. What one or two words describe what you do in general terms? (examples: thinker, doer, innovator, educator, caring person, organizer, actor, designer, worker) What are you known for? (examples: delivering results despite challenges, balancing multiple priorities, being driven to finish tasks, knowing the right flavor combination, having an eye for color, helping the team work together in harmony) What sets you apart from your peers? (examples: speed, thoroughness, kindness, gentleness, logic) Weave these words into a short statement that describes you in a way that is appealing. See the examples in Figure Q