Personal Ethics -What Would You Do? 1. You introduce a temporary product and are told not to let distributors or your sales force know it is only temporary and will soon be replaced. 2. You are marketing a new seminar service to train bank personnel in investment counseling, but you don't know they will really learn how to counsel. 3. You are working on an item to be sold to virtually every K-12 school. You calculate gross margin at about 80%. The price could be cut in half and your company margin would still be 60%. 4. Your database service collects patient records from physicians and offers a new service of information for pharmaceutical firms, including patients' name, age, sex, and so on, as well as illnesses and treatments. 5. Your company's "educational" game cards are known to be bought by less sophisticated parents: there are several far better games on the market. 6. Your brewing company markets a new beer containing legal (sterilised) hemp seeds, mostly as a gimmick. Nevertheless, your advertising contains obvious drug imagery