Question: PEST analysis is: a . a broad framework to help managers understand the environment in which their business operates. b . a checklist to ask

PEST analysis is:
a. a broad framework to help managers understand the environment in which their business operates.
b. a checklist to ask how political, economic, strategic or technological developments can influence an industry and a company.
c. a checklist for forecasting political, economic, strategic or technological factors.
d. a framework for strategic analysis of internal and external environment.
PEST analysis is: a. a broad framework to help managers understand

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