Peterson Home Centers is in the process of a market analysis. The latest reports about the project show that it is difficult for many consumers in their target market to obtain home improvement loans. Based on this, the company doesn't think there will be much demand for their business and decides to search elsewhere. What step in the screening process helped Peterson Home Centers make this decision? (1) third-political and legal forces 2) fourth-cultural forces 3) second-financial and economic forces 4) first-basic needs potential.

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The detailed answer for the above question is provided below The correct answer is 3 secondfinancial ... View the full answer