P&G 355 555 a $53 355 335 sss 355 $ $5 Pringles IAMS febreze DAWN. Tide bonce Cascade Downy Oral B Crest Scope Fixodent Swiffer Reis cheer GAN. zest IVORY Joy Comet Bounty Pepto VICKS Alam CLAIROL OLAY COVERGIRL Gillette Old Spice Secrets TAMPAX Partus For BOSS LACOSTE houd shoulders KUS in fusium PANTENE nicen natural easy instances always Pampers DURACELL PUR BRAUN Charmin Cushelio Assessment Topic In light of the previous chapters covered in MKT 261, ch.1,3,7,8. You are requested to pick a product/product line from Procter and Gamble's range of product lines, pick 4 questions only from the below questions and reflect on according to the instructions provided: Company Level: 1- Define the major steps the mentioned company has undertaken in designing a customer- driven marketing strategy: market segmentation, targeting, differentiation, and positioning. 2- Describe the environmental forces that affect the company's ability to serve its customers. 3- What are the overall company's social responsibility activities and how are they being used to promotes their sustainable business. 4- Discuss how is this company undertaking its customer relationship management. 5. Identify what different strategies is this company adopting to create value for its customers and to capture value from its customers in return. Rboard-Expiration=16380576000008.X-Blackboara 3 / 4 88% + O or promo CSICS 1 4- Discuss how is this company undertaking its customer relationship management, 5. Identify what different strategies is this company adopting to create value for its customers and to capture value from its customers in return. Product Level: 1- Is there any distinguished value proposition within that product? What are the product attributes that are unique to that product line (Differentiation & Positioning)? 2. How do they stand against other players in the market for that specific product line? (Include a positioning map). 3. Study their brand strategy and elements, how appropriate it is for their proposed segments? The decisions made in building and managing the brand, 4- Discuss how they differentiate and position your selected product/product line for maximum competitive advantage 5. Identify the four characteristics that affect the marketing of the selected product product line and the additional marketing considerations required. ENG 27/