Question: P&G is going to use a ______________ approach to pricing their new sustainable soap. They know that the market for soap is price sensitive and

P&G is going to use a ______________ approach to pricing their new sustainable soap. They know that the market for soap is price sensitive and there are major economies of scale to be achieved. Also, Unilever, the company's largest competitor, will be introducing the same type of product shortly.

variable price

skimming

low/high

penetration

trial pricing

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