Question: 2 0 2 points P&G is going to use a q , approach to pricing their new sustainable soap. They know that the market for

20
2 points
P&G is going to use a q, approach to pricing their new sustainable soap. They know that the market for soap is price sensitive and there are major economies of scale to be achieved. Also, Unilever, the company's largest competitor, will be introducing the same type of product shortly.
skimming
variable price
low/high
penetration
trial pricing
20 2 points P&G is going to use a q, approach

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