Question: P&G is pursuing a differentiation strategy. Looking at the value and cost drivers discussed in this chapter and the table entitled Competitive Positioning and the

P&G is pursuing a differentiation strategy. Looking at the value and cost drivers discussed in this chapter and the table entitled "Competitive Positioning and the Five Forces: Benefits and Risks of Cost-Leadership and Differentiation Business Strategies" in Fig-13, identify the factors causing P& G's business strategy to lose its luster. Why is P&G's differentiation strategy no longer as potent as it once was?

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