P&G

Procter and Gamble company:

- List five forces model: Threat of substitute products and services. Intensity of rivalry among competitors in the industry.

- STRATEGY USED: How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry.

Specific STRATEGY(S)

Choose two specific strategies from this list.

Related Diversification

Achieving Competitive Advantage

Entry Mode

Entrepreneurial Strategy

Creating Ambidextrous Organization Designs

Leadership

Apply them in detail to the organization. Be sure to think strategically and show the results clearly.

COURSE OF ACTION RECOMMENDED

If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action.