Phase One: Organization Profile (provide an introductory paragraph introducing the HCO (i.e. when it was founded, the founding leader, current leader. Include briefly what this phase is about) Company Profile Type of Organization Hours of Operation Scope of Service Line Clients Served Location of clinics/services Description of Business Financial Health or Position Industry Overview Environmental Scanning (provide a brief paragraph discussing environment scanning) Social changes Economic or reimbursement changes Demographic changes Healthcare delivery changes Regulatory or political changes Key success factors in your segment of the industry Barriers to entry in your segment of the industry Barriers to exit in your segment of the industry Service Overview Service/Product Unique Features and Benefits Value To the Target Market New Service/Product vs Existing Service/Product What You are Doing Differently Target Market What motivates their buying decision? How is the market segmented? Who in the group is involved in the buying decision? Competitive Analysis Describe your competitions service What is/are their point(s) of differentiation? What real value do they deliver to the customer that others do not? Describe their customer profile Describe the pricing strategy What is their marketing/advertising approach? Why do customers or referral sources buy or use them? What are the opportunities or threats to your organization? lakeside medical center files I have to work with file:///C:/Users/Jacob/Downloads/Resume/Lakeside%20Medical%20Center%20Community%20Health%20Needs%20Assessment%202022%20(1).pdf file:///C:/Users/Jacob/Downloads/Resume/2022%20Annual%20Financial%20Report.pdf