Question: Phil decides to use search engine marketing techniques and arranges to buy the terms Mossey Oaks - go figure. He pays $ 5 per click

Phil decides to use search engine marketing techniques and arranges to buy the terms "Mossey Oaks - go figure". He pays $5 per click to Phil-the-bill.com and converts 40% of clicks, all of which are incremental sales . What is the ROMI for this campaign?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Ruth Dennis, CEO of Prescott Industries, is concerned about the recent volatility in the company's operating income. She believes that since the number of units sold has been fairly stable over the...

Q:

Phil's Army Surplus calculator business was going great guns -- especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site:...

Q:

Phil's Army Surplus calculator business was going great guns -- especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site:...

Q:

Phil's Army Surplus calculator business was going great guns - especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site: Phil-...

Q:

Hi, I'm having an issue with this Simnet project and I was wondering if anyone could help me. There is only one issue: Step 3a, in the instruction pdf that I have attached. When my project is graded...

Q:

1. Optimize the campaign strategy. Develop a set of recommendations to improve the online performance of Thunderbird. 2. Determine the impact that the recommendations proposed will have on the...

Q:

MKT500 Week 8 Discussion Board 8 attached are the questions, scenario, and supportive reading materials. MKT500 DB 8 "The Importance of Social Media and Web Analytics" 1.) From the scenario,...

Q:

\fMarketing Fashion: A Global Perspective 00_INT_Rath_FM_FNL.indd 1 4/16/12 6:54 PM 00_INT_Rath_FM_FNL.indd 2 4/16/12 6:54 PM Marketing Fashion: A Global Perspective Patricia Mink Rath Marketing...

Q:

PLEASE COMPLETE NO LATER THAN 10/07 @8:00AM Each question(1,2,& 3) must be a minimum of 200 words. Please make answers detailed and knowledgeable based off the attached reading. ARE YOU ABLE TO...

Q:

Please see attachment. All three question need to be answered in narrative format. If you have questions, just let me know. Normal requirement for references are 2 outside our course text....

Q:

Q3: What are some strengths and weaknesses/challenges for the metrics presented in the case? Q4: How does Amazon implement the five categories for digital marketing measurement? Please answer these...

Q:

The Schmidt Corporation estimates that its demand function is Q = 400 - 3P + 4I + 0.6A where Q is the quantity demanded per month, P is the product's price (in dollars), I is per capita disposable...

Q:

Informal groups exist in almost every form of social organization. What types of informal groups exist in your classroom? Why are students motivated to belong to these informal groups?

Q:

in preparing a bank reconcillation the amount of outstanding cheks is added to the balance per bank statement true or false

Q:

Free cash flow valuation You are evaluating the potential purchase of a small business with no debt or preferred stock that is currently generating $ 4 2 , 7 0 0 of free cash flow ( F C F 0 = $ 4 2 ,...