Philip Case Hill Case Study

1. Why did Philips' organizational structure make sense early on in its existence? Why did this structure start to create problems for the company later on? 2. What was Philips trying to achieve by tilting the balance of power in its structure away from national organizations and toward the product divisions? Why was this hard to achieve? 3. What was the point of the organizational changes made by Cor Boonstra? What was he trying to achieve? Do you agree with Frans van Houten's decision to keep the same three divisions when he became CEO? 4. Philips reorganized multiple times, from 21 divisions to 9 divisions and subsequently just 3 divisions. Why do you think it did this? What is it trying to achieve? Can a company reorganize its structure this often and maintain competitiveness