Philip

important in a backpack to this segment?

Capacity and Eco$-$Friendly

Brady Raggio

At $68\%,$ Capacity and Eco$-$Friendly are tied for being the most important characteristics for this segment.

Both CAPACITY and ECO$-$FRIENDLY are important for this market. In particular, why does the importance of the ECOFRIENDLY characteristic, at $68\%,$ make sense for this segment? Click on the response that you think makes the most sense.

This segment tends to be more idealistic and being concerned about the environment.

Market Survey

University

Summary of th

initial market r

target segmen

This segment tends to be more aware of what others in the segment think and would want to make sure they conform.

This segment is more tolerant of a lack of performance in other characteristics when the most important characteristic is completely satisfied.

Integrated Marketing Communications