Philips Healthcare: Marketing the HealthSuite Digital Platform https://www.hbs.edu/faculty/Pages/item.aspx?num=49210 https://aws.amazon.com/solutions/case-studies/philips-healthsuite-digital-platform-case-study/ https://www.thecasesolutions.com/philips-healthcare-marketing-the-health-suite-digital-platform-149704 https://caseism.com/philips-healthcare-marketing-health-suite-digital-platform-125941 Describe the emerging environment for medicine
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Philips Healthcare: Marketing the HealthSuite Digital Platform
https://www.hbs.edu/faculty/Pages/item.aspx?num=49210
https://aws.amazon.com/solutions/case-studies/philips-healthsuite-digital-platform-case-study/
https://www.thecasesolutions.com/philips-healthcare-marketing-the-health-suite-digital-platform-149704
https://caseism.com/philips-healthcare-marketing-health-suite-digital-platform-125941
- Describe the emerging environment for medicine in the US. How did the ACA attempt to change the healthcare industry?
- What are the new opportunities and challenges in this changing landscape for a firm like Philips?
- Is the HSDP a multi-sided digital platform? Are there network effects?
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