Physical Retail: Definitely Different, Far From Dead

This activity is important because there is a lot of overblown media about the demise of retail. While retail is in a state of change, it is far from becoming extinct. This activity will help you understand the shift of consumerism and the retail industry.

The goal of this activity is to demonstrate your understanding of the overall state of the retail industry.

Read the following case and answer the questions that follow.

The segment of retailing known as E$-$commerce is growing at a fast rate. However, physical stores, known as "brick and mortar" retailers, are still a viable and important sector of retail. Online retailing makes up roughly $10\%$ of all retail sales. Forecasts expect that online retailing could grow up to $20\%$ of all retail