Question: Pick a company for this project. This can be a real company that one of you works for or a fictitious company. Provide some basic

Pick a company for this project. This can be a real company that one of you works for or a fictitious company.

Provide some basic info pertaining to your chosen company:

a) Products /services it offers

b) Industry within which it operates

c) Main market

d) Competitors

Come up with one innovative idea pertaining to your chosen company (examples: new technology, new product line, merger with another company, expansion to another market, expanding internationally etc.).

Discuss in detail the implementation plan for this idea.

Discuss opportunities and challenges associated with the proposal itself.

Discuss how you would go about evaluating the impact of the proposed innovation after implementation.

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