Question: Pick a company for this project. This can be a real company that one of you works for or a fictitious company. Provide some basic

Pick a company for this project. This can be a real company that one of you works for or a fictitious company.

Provide some basic info pertaining to your chosen company:

  1. a) Products /services it offers
  2. b) Industry within which it operates
  3. c) Main market
  4. d) Competitors

  • Come up with one innovative idea pertaining to your chosen company (examples: new technology, new product line, merger with another company, expansion to another market, expanding internationally etc.).
  • Discuss in detail the implementation plan for this idea.
  • Discuss opportunities and challenges associated with the proposal itself.
  • Discuss how you would go about evaluating the impact of the proposed innovation after implementation.

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