Pick a product of your choice. Discuss whether you would use a survey method or observational method

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Pick a product of your choice. Discuss whether you would use a survey method or observational method to determine consumer satisfaction. How might the method determine the type of information you receive?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

Posted Date: Feb 12, 2024 06:35 AM

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Pick a product of your choice. Discuss whether you would use a survey method or observational method

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Principles of Marketing

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