Pick an organization and a specific product or service that the organization sells. The more specific...

 

Transcribed Image Text:

Pick an organization and a specific product or service that the organization sells. The more specific and unique the product, the easier this assignment will be. Create a buyer persona of a person that would likely use the goods or services of the organization. Give your persona a name. Your persona should include items listed below. You are welcome to add other things that are pertinent: Age, Gender, Ethnicity, etc. Family Where do they live . Where do they shop Brands they support Their interests/what they do in their leisure time Job title/Where they work/Type of work Income/spending power Personal and professional goals In your paper, include your company name and the product. Then give the details about your persona. Be specific in the details. Explain why your details match the product to the person. Your paper should be in complete sentences/paragraphs but can include bullet points to ease reading. Pick an organization and a specific product or service that the organization sells. The more specific and unique the product, the easier this assignment will be. Create a buyer persona of a person that would likely use the goods or services of the organization. Give your persona a name. Your persona should include items listed below. You are welcome to add other things that are pertinent: Age, Gender, Ethnicity, etc. Family Where do they live . Where do they shop Brands they support Their interests/what they do in their leisure time Job title/Where they work/Type of work Income/spending power Personal and professional goals In your paper, include your company name and the product. Then give the details about your persona. Be specific in the details. Explain why your details match the product to the person. Your paper should be in complete sentences/paragraphs but can include bullet points to ease reading.