pick any product you like and explain

1. how does a marketing manager encourage growth through sales promotions of the product?

2.What are the similarities and differences between advertising and sales promotions for the product?

3.What benefits and challenges are associated with each?

2.A major problem facing marketing managers is how to allocate theirmarketing communication budgets,for both traditional and digital media,in order to improve consumer attitudes, market shares, sales, and profits. In addition, managers are subject to organizational realities which include political and historical influences.

• What factors would you consider when making marketing communication and budget allocation decisions?
• How do these factors relate to the relative allocations between advertising and sales promotion?

3.pick an ad on a social media platform (YouTube, LinkedIn, Instagram, Vimeo, Facebook, Twitter, Tumblr, and other social media)

• Would you consider the ad to be an emotional or rational ad? Why or why not?
• Who do you think is the target audience for the ad?
• Why or not should people want to share the ad for it to go viral?
• Is Twitter content more suitable for B2B, B2C or both?
• How many times more likely is it for a lead (potential customer) to convert when developed through employee social marketing? Why?
• List three social media which consider to be most suitable for a customer testimonial and Why?