PICK FIVE QUESTIONS from the list below and answer them. For each question you will follow the steps below (300-500 words per answer, 5 pts per question, total 25 pts).

Question List (Pick 5 from this list)

Question Number	Marketing Concept
1	Explain three different types of traffic and provide one example each (total three examples).
2	Explain three different types of websites and provide one example of primary conversion each (total three examples).
3	Explain three different considerations to make a website easy to use and provide one example each (total three examples).
4	Explain three different considerations to make a website maximally conversion centered and provide one example each (total three examples).
5	Explain three different types of goals and provide one example each (total three examples).
6	Explain three different types of metrics and provide one example each (total three examples).
7	Explain the long tail strategy in regards of keyword search advertisement and describe when it is effective (find two websites/blogs that support your argument as a reference).
8	Explain what Image Alt Text is and describe the two reasons why it is important (find two websites/blogs that support your argument as a reference).
9	Explain three different types of valuable content to enhance your off-site SEO and provide one example each (total three examples).
10	Explain three different considerations to write an effective search ad copy and provide one example each (total three examples).
11	Explain what Cost Per Acquisition (CPA) is and describe why it is important (find two websites/blogs that support your argument as a reference).

You will have to follow below instructions to successfully answer the questions.

1. First, you will have to find and write the definition of the given marketing concept from the textbook or slides and cite the chapter and section information (e.g., Textbook Ch 2. Section 5 OR Ch 3 lecture slide #5). NOTE: If you can't find the "definition", write the characteristics or other relevant information you can find from the course materials.
2. Second, you will paraphrase the same marketing concept with your own words.
3. Third, you will find relevant articles (websites, blogs, news, magazines, research papers, etc.) that demonstrate the examples of the marketing concept to supplement your description above (Cite as a URL, no specific citation style required).
4. Lastly, you will self-assess your answer based on the given rubric.

THE SUBJECT IS INTRODUCTION TO E-MARKETING. (MRKT2111)