Question: Pick one brand that you feel needs a Content Strategy update. Is it a heritage brand like Dove, Pepsi, Tides, Q-Tips, or whatever brand you

Pick one brand that you feel needs a Content Strategy update. Is it a heritage brand like Dove, Pepsi, Tides, Q-Tips, or whatever brand you think needs a revamp to modernize in 2022 from a content perspective? What is the objective? Why did you pick the brand? What is the issue with their current content? (Take a look at all their platforms and explain what channels they are or are not on.) Start by identifying the Brand Essence, Persona, Theme, and Execution, Including a rough idea of what you would post monthly, what platforms you would prioritize, how many times a week or day you will publish, and why. Who is creating the content? Who do we want to see the content? What kind of content are you posting? When is the content being published? Where is the content being distributed? Why are you even content marketing?

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