Question: (pick one)Non-profits using direct mail found that: Reading panes did not boost contributions Longer letters raised more money than short letters Color was better than

(pick one)Non-profits using direct mail found that:

Reading panes did not boost contributions

Longer letters raised more money than short letters

Color was better than black and white

E-mails did not work

Explanation: . In direct mail copy, nonprofits have found that they got more donations from a 6 or 12-page letter than from a one-page letter. The opposite seems to be true with e-mails.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!