Question: (pick one)Non-profits using direct mail found that: Reading panes did not boost contributions Longer letters raised more money than short letters Color was better than
(pick one)Non-profits using direct mail found that:
Reading panes did not boost contributions
Longer letters raised more money than short letters
Color was better than black and white
E-mails did not work
Explanation: . In direct mail copy, nonprofits have found that they got more donations from a 6 or 12-page letter than from a one-page letter. The opposite seems to be true with e-mails.
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