pick the best answer among the 3 below

Decision Point: Increasing Your Brand Communities' Inuence After sharing with the director your choice on how to help the brand stand out, she says, "Nowl would like you to consider something else. Currently we have some small brand communities for The Zone mountain bike brand. Unfortunately, these communities do not exert as much pressure on our target consumers' choice in mountain bike brand as they do with some of our other products. It's possible this is because these consumers are more role-relaxed." She continues, "What would be a good way to increase the influence these communities have on brand choice?" How would you use group pressure to influence the consumer's choice of bicycle brand? Select an option from the choices below and click Submit. Increase participation and membership in the current The Zone brand communities by sponsoring festivals and events. Try to Increase the expertise level per group. Sponsor more brand communities so that there are more members in total but fewer members per group