Pick two recent (within the last year) print magazines (online magazines, catalogs, flyers, or brochures are not acceptable) that are targeted toward consumers in different groups in any one of the demographic categories listed below (see text chapter 4). For example, select a magazine that is targeted towards Baby Boomers and a magazine that is targeted towards young children (two age groups), or a magazine targeted towards males and a magazine targeted towards females (two gender groups). You may need to do some investigation to find two magazines that you can use! 

a. Income 

b. Age 

c. Occupation 

d. Gender

 (1) Name and describe the two magazines - which demographic category and specific groups within the category are they targeting?

 (2) Analyze and describe:

 (a) the differences and similarities in the types of products advertised across the two magazines, and 

(b) the differences and similarities in the characteristics of the ads (how do they look, how are they selling, the visuals, language used, etc...) across the two magazines. 

The analyses and descriptions should be specific, thorough, and detailed for both

 (a) and (b). Note: You will need to provide some "organization" or "structure" for these analyze