Question: Picoplex Technologies have developed a new manufacturing process which they believe will revolutionize the smartphone industry. They are, however, uncertain how they should go about

Picoplex Technologies have developed a new manufacturing process which they believe will revolutionize the smartphone industry. They are, however, uncertain how they should go about exploiting this advance. Initial indications of the likely success of marketing the process is 55%,30%,15% for high success,medium success and probable failure, respectively. If the marketing process has a high success or medium success, they choose to license the new manufacturing process and the probability they will license the manufacturing process is 65%(for high success) and 25%(for medium success). However, if the marketing process is probably a failure, the probability of licensing the manufacturing process will be 10%. How risky for the Picoplex Technologies to license the new manufacturing process? Estimate the risk for each possible decision and explain your answer.

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