Question: Picoplex Technologies have developed a new manufacturing process which they believe will revolutionize the smartphone industry. They are, however, uncertain how they should go about
Picoplex Technologies have developed a new manufacturing process which they believe will revolutionize the smartphone industry. They are, however, uncertain how they should go about exploiting this advance. Initial indications of the likely success of marketing the process is for high successmedium success and probable failure respectively. If the marketing process has a high success or medium success, they choose to license the new manufacturing process and the probability they will license the manufacturing process is for high success and for medium success However, if the marketing process is probably a failure, the probability of licensing the manufacturing process will be How risky for the Picoplex Technologies to license the new manufacturing process? Estimate the risk for each possible decision and explain your answer.
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