Question: Pine & Gilmore explain that services and experiences are similar yet boast clear economic distinctions. For example, the key attribute of services is that they
Pine & Gilmore explain that services and experiences are similar yet boast clear economic distinctions. For example, the key attribute of services is that they are whereas experiences are Another example is that consumers of services are considered to be whereas buyers of experiences are considered
a
sensations benefits; lowgrade, highgrade
b
customized, personalized; clients, guests
c
intangible, memorable; provider, stager
d
delivered, staged; guest, client
e
characteristics, features; users, members
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