Pine Technologies Limited Case Marketing Plan Finally Project The following are the elements that you should consider
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Pine Technologies Limited Case Marketing Plan Finally Project
The following are the elements that you should consider in writing up this final project.
- Situation Analysis Which facts or elements will be important to your recommendation? Do not let this section dominate your presentation.
- SWOT Analysis Develop a SWOT to set out the strengths, weaknesses, opportunities, and threats.
- Lifecycle Identify the lifecycle stages. Then plot the product you have selected and the type of fill products in the category on the lifecycle diagram.
- Segmentation Create a segmentation grid for the product you selected.
- Recommendation What do you believe is the strategic direction for the product you selected? Outline your recommendation for a general strategic direction. These are not the objectives or strategies they will come to later.
- Rationale Why do you believe your recommendation is correct? Support your recommendation with three separate rationales.
- Positioning Statement Write a positioning statement for your product to support your recommendation.
- Objectives Set out the key marketing objectives you need to address for your recommendation. Be sure to cover the product, pricing, place and promotions in this section.
- Strategies Now identify a strategy or strategies to fit your objectives. Be sure to cover off the product, pricing, place, and promotions in this section.
- Tactics Now add a few tactics or details for your objectives and strategies.
Summary of the plan This is an overview of what you’re going to achieve in the plan and what you want management to approve and support in the next fiscal year.
Related Book For
Financial Statement Analysis
ISBN: 978-0078110962
11th edition
Authors: K. R. Subramanyam, John Wild
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