Question: Place Strategy Exercise #9 Right, finally distribution, how will consumers be able to purchase our products? 1. Should MJA, Inc. adopt a direct distribution or

Place Strategy Exercise #9 Right, finally distribution, how will consumers be able to purchase our products? 1. Should MJA, Inc. adopt a direct distribution or an indirect distribution strategy? What would you recommend? How could MJA, Inc, motivate its retailers should it choose an indirect distribution strategy? 3. How important is e-distribution for the strategy of MJA, Inc

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