Placing advertising messages in web-based, mobile, console, or handheld video games to advertise or promote a product, service, organization, or issue is known as:

	A.	infomercials.
	B.	advergaming.
	C.	podcasts.
	D.	media planning.

1. The number of target customers who are exposed to a commercial at least once during a specific period (usually four weeks) is called ______.

   	A.	cost per click
   	B.	frequency
   	C.	reach
   	D.	cost per contact

2. _____ involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video or audio clip, book, or commercial for another product; on the Internet; or at special events.

   	A.	Audience selectivity
   	B.	Product placement
   	C.	Corporate communication
   	D.	Cooperative advertising