***PLAESE ANSWER ALL QUESTIONS***

Question 6 (10 points)

In class, we talked about the strategic framework of Johnson & Johnson. Which of the following is one of the core competencies of Johnson & Johnson?

Question 6 options:

a)	centralization

b)	distribution

c)	value-chain

d)	decentralization

Question 8 (10 points)

In class, we discussed the case of Nescafe entering China market where people have long tradition of drinking tea. This case is to illustrate the concept of:

Question 8 options:

a)	free trade vs. trade competition

b)	export vs. import

c)	standardization vs. localization

d)	conventional vs. unconventional wisdom

Question 10 (10 points)

Companies that enter the market in industrialized countries often have a great deal of data to indicate the market potential. Which one of the following is NOT a common market potential indicator?

Question 10 options:

a)	market size

b)	market growth rate

c)	consumption capacity

d)	infrastructure development