Question: Plan A changes retention and maintenance costs for current customers ( B 1 0 ) to $ 2 0 and customer retention rate ( B

Plan A changes retention and maintenance costs for current customers (B10) to $20 and customer retention rate (B9) to 80%.
Plan B (less aggressive) changes retention and maintenance costs for current customers (B10) to $15 and customer retention rate (B9) to 70%.
Using customer equity as your evaluation tool, would you recommend either strategy be used in place of current practice?

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