Planning and Control

Match each statement with an appropriate planning and control element. If there are two correct answers for a statement, either will be counted as correct.

Required:

a. Dr. Jones, a dentist, wants to increase the size and profitability of his business by building a reputation for quality and timely service.

b. To achieve this, he plans on adding a dental laboratory to his building so that crowns, bridges, and dentures can be made in-house.

c. To add the laboratory, he needs additional money, which he decides must be obtained by increasing revenues. After some careful calculation, Dr. Jones concludes that annual revenues must be increased by 10%.

d. Dr. Jones finds that his fees for fillings and crowns are below the average in his community and decides that the 10% increase can be achieved by increasing these fees.

e. He then identifies the quantity of fillings and crowns expected for the coming year, the new per-unit fee, and the total fees expected.

f. As the year unfolds (on a month-by-month basis), Dr. Jones compares the actual revenues received with the budgeted revenues. For the first three months, actual revenues were less than planned.

g. Upon investigating, he discovered that he had some reduction in the number of patients because he had also changed his available hours of operation.

h. He returned to his old schedule and found out that the number of patients was restored to the original expected levels.

i. However, to make up the shortfall, he also increased the price of some of his other services.