Planning and goals $($Connect$,$ Perform$)$

$1.$ In the planning process, what is the role of strategic goals and plans?

A$.$ Sets purpose of business

B$.$ Guides day$-$to$-$day activities

C$.$ Sets company direction

D$.$ Links strategy and operations

Twitter is a publicly traded company that generates revenues primarily by selling advertising to businesses and licensing user data. Twitter$$s $3,900$ employees around the world serve $320$ million active users who generate $1$ billion unique visits to sites with embedded Tweets each month. The company$$s mission? Twitter exists $$to give everyone the power to create and share ideas and information instantly, without barriers.$$

A company$$s strategic goals specify a direction for accomplishing the company$$s mission. Which one of the following would be an appropriate strategic goal for Twitter?

A$.$ Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement

B$.$ Increase usage by professional and citizen journalists by $50\%$

C$.$ Update the profile experience on the iPhone with an increased focus on bios, tweets, and photos

D$.$ Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by $20\%$ by the start of the second quarter